Ukiyoe Immersive Art Museum GINZA to Open in Spring 2027, Bringing Permanent Ukiyo-e Immersive Art to Ginza

Ukiyoe Immersive Art Museum GINZA, produced by HITOHATA, INC., is scheduled to open in Ginza, Tokyo, in spring 2027. Based on more than 300 ukiyo-e prints by Katsushika Hokusai, Utagawa Hiroshige and others, it will feature eight concept-driven three-dimensional visual spaces using 3DCG animation and projection mapping. It will be the first permanent facility for the touring Ukiyo-e Immersive Art Exhibition, which is said to have drawn more than 700,000 visitors in total across 11 cities in Japan and abroad. The location, opening date and prices are to be announced later.

*Disclosure: Ukiyoe Immersive Art Museum GINZA is a facility produced by HITOHATA, INC., an affiliate of HITOHATA ASSOCIATION, the general incorporated association that operates TOKYO ART SPHERE (About us).

When and where will it open? What is decided and what is not

Here is what was set out in the May 12, 2026 announcement and the September 23 follow-up. Opening hours are scheduled to be 10:00–20:00 (last admission 19:00), and closing days will follow those of the host facility. Planning and production are by HITOHATA, INC. and TV Aichi, with ukiyo-e and Edo culture supervision by Masumi Horiguchi.

On the other hand, the exact location, opening date and tickets all remained “details to be announced later” in the September follow-up. As for prices, the only information given is that group discounts will be offered for school trips, group tours and the like.

What can be seen? More than 300 works by Hokusai, Hiroshige and others in eight spaces

The source material is more than 300 works by artists including Katsushika Hokusai, Utagawa Kuniyoshi, Utagawa Hiroshige, Kitagawa Utamaro, Toshusai Sharaku and Utagawa Kunisada. Combining 3DCG animation and projection mapping with three-dimensional visuals, sound and scent, the museum will create eight concept-driven three-dimensional visual spaces. Featured subjects include “The Great Wave off Kanagawa” and “Fine Wind, Clear Morning” (known as “Red Fuji”) from Hokusai’s “Thirty-six Views of Mount Fuji.”

It will not be a purely visual facility. It will also display original ukiyo-e printed in the Edo period and reproductions printed from woodblocks carved in the Meiji era or later, with explanations in multiple languages including Japanese, English and Chinese. In addition to a museum shop selling collaboration goods with long-established businesses, it will have a gallery that exhibits and sells original ukiyo-e. Photography and video are said to be allowed throughout.

A series that has grown to 11 cities in Japan and abroad and more than 700,000 visitors

The Ukiyo-e Immersive Art Exhibition began in Nagoya in summer 2023 and has since been held in Milan, Kagoshima, Tokyo, Fukuoka, Taipei, Kaohsiung, Osaka, Paris, Aomori and Hiroshima. At the time of the May announcement, the total was given as more than 500,000 visitors across nine cities; the September 23 announcement put it at more than 700,000 across 11 cities, adding Aomori and Hiroshima.

The Paris exhibition, held from March to August 2026 at the Espace Chapiteaux (a dedicated tent) in the Parc de la Villette, is said to have drawn 150,000 visitors. The exhibition won an Excellence Award in the project category of the “CJPF Award 2025,” organized by the Cool Japan Public-Private Partnership Platform, and a Gold Award in the “Experiential & Immersive - Exhibition Experience” category of the international MUSE Creative Awards 2026.

The next stop is the Gifu City Museum of History, from Friday, November 6, 2026 to Monday, January 11, 2027 (national holiday); details are in our article introducing Ukiyo-e Immersive Art Exhibition GIFU. How the series has grown its attendance is explored in our feature article.

Why Ginza? Reaching out to the travel industry before opening

HITOHATA, INC. positions Ginza as a district that draws people from all over the world, including international visitors to Japan and luxury travelers. It says it will offer an immersive experience combining technology and traditional Japanese art in Ginza.

On September 23, it announced its first exhibit at “Tourism EXPO Japan 2026,” held at Tokyo Big Sight from September 24 to 27. At its booth (TC2-04), it said it would take inquiries about package tours, school trips, group bookings, MICE and more ahead of the opening.

Editor’s perspective

What distinguishes this museum is that it combines an immersive visual experience with the display and sale of original ukiyo-e in a single facility. In the same building as the visual spaces, visitors can see originals printed in the Edo period and reproductions, and can buy originals in the gallery. The key question is whether the digital presentation can serve as a gateway to ukiyo-e itself.

The multilingual explanations, group discounts and travel trade show presence suggest a focus on international visitors and groups such as school trips. However, the location, opening date and prices have not yet been disclosed. Visit plans can wait for further announcements.

Frequently asked questions

When and where will “Ukiyoe Immersive Art Museum GINZA” open?

It is scheduled to open in Ginza, Tokyo, in spring 2027. The exact location, opening date and tickets were still listed as “details to be announced” in the follow-up announcement of September 23, 2026. Planned opening hours are 10:00 a.m. to 8:00 p.m. (last entry at 7:00 p.m.).

What can be seen there?

Based on more than 300 ukiyo-e works by Katsushika Hokusai, Utagawa Kuniyoshi, Utagawa Hiroshige, Kitagawa Utamaro, Toshusai Sharaku, Utagawa Kunisada and others, it will offer eight concept spaces of three-dimensional imagery combining 3DCG animation, projection mapping, immersive images and sound, and scent. Original ukiyo-e prints made in the Edo period and reproductions will also be on display.

Can I take photos and videos?

Photos and videos can reportedly be taken throughout the venue. Explanations will be available in multiple languages, including Japanese, English and Chinese.

How much are tickets?

As of November 9, 2026, the official website says ticket details will be announced later. Group discounts are planned for school trips and group tours, and inquiries are accepted through the form on the official website.

Can school trips and tour groups visit?

Group discounts are planned, and inquiries are accepted through the official website’s form. At Tourism EXPO Japan 2026 in September 2026, the museum took inquiries ahead of the opening about package tours, school trips, group reservations and MICE.

Can I see—or buy—original ukiyo-e?

Yes. The museum will display original ukiyo-e printed in the Edo period as well as reprints from woodblocks carved in the Meiji period and later. It will also have a gallery that exhibits and sells original ukiyo-e, and a museum shop offering collaboration goods with long-established businesses.

Overview

Name: Ukiyoe Immersive Art Museum GINZA
Opening: Scheduled for spring 2027 (opening date to be announced)
Location: Ginza, Tokyo (details to be announced)
Hours: 10:00–20:00 (last admission 19:00) *planned
Closed: Same as the host facility’s closing days
Admission: To be announced (group discounts for school trips, group tours, etc.)
Producer: HITOHATA, INC.
Planning and production: HITOHATA, INC., TV Aichi
Ukiyo-e and Edo culture supervision: Masumi Horiguchi
Official website: https://www.ukiyoeimmersiveart.com/ginza
*Information as of October 19, 2026. Please check the official website for the latest information.

The roles involved in projection mapping and HITOHATA, INC.’s open positions (including staff for “Ukiyoe Immersive Art Museum GINZA”) are introduced in our article on jobs and team structure in projection mapping.

For an overview of the best-known prints, see 12 Famous Ukiyo-e Prints: From Hokusai’s “Great Wave” to Sharaku and Kuniyoshi.

*Top image: From HITOHATA, INC.’s press release

*This article was compiled by the TOKYO ART SPHERE editorial team based on HITOHATA, INC.’s press materials (May 12 and September 23, 2026) and information on the official website.

Text: TOKYO ART SPHERE Editorial Team

A note from the publisher

*Disclosure: Ukiyoe Immersive Art Museum GINZA is a facility produced by HITOHATA, INC., an affiliate of HITOHATA ASSOCIATION, the general incorporated association that operates TOKYO ART SPHERE (About us).

The latest information on events produced by HITOHATA, INC. is available at HITOHATA, INC.’s event information. Inquiries about hosting or co-organizing the Ukiyo-e Immersive Art Exhibition and the Yokai Immersive Art Exhibition are accepted through the company’s contact form.